BRAND STRATEGY & DEVELOPMENT

NEW OPPORTUNITIES.
CLEAR DIRECTION.

We elevate brands, properties and cultural projects by unlocking their potential, defining their identity and shaping their future.

Independent expertise.
Based in Mallorca. Working internationally.

UNLOCKING POTENTIAL

Understanding the bigger picture, revealing distinctive strengths and identifying opportunities for brands to grow.

DEFINING DIRECTION

Translating insight into clear positioning, meaningful identity and a coherent brand strategy.

SHAPING WHAT`S NEXT

Bringing brands to life through creative direction, design and consistent communication.

WHAT WE DO

BRAND STRATEGY & DEVELOPMENT

Brand Strategy · Positioning · Brand Identity · Brand Development

CREATIVE DIRECTION & COMMUNICATION

Art Direction · Visual Communication · Photography · Film

DIGITAL EXPERIENCES

UX/UI Design · Web Design · Digital Communication

SELECTED WORK

THE BALANCE - LUXURY REHAB

Visual exploration for an architectural lighting brand, shaped by Japanese principles of precision, atmosphere and spatial clarity.

OMV IMAGING GUIDELINES
Identity and visual direction for a woodwork studio shaped by Japanese principles of precision, restraint and material integrity.

WINTERSOHL - BESPOKE JEWELLERY & EXCLUSIVE GEMSTONES
Visual exploration for an architectural lighting brand, shaped by Japanese principles of precision, atmosphere and spatial clarity.

AMAG AUSTRIA
Identity and visual direction for a woodwork studio shaped by Japanese principles of precision, restraint and material integrity.

ERSTE BANK - VERMEHRT SCHÖNES
Visual exploration for an architectural lighting brand, shaped by Japanese principles of precision, atmosphere and spatial clarity.

EVN
Identity and visual direction for a woodwork studio shaped by Japanese principles of precision, restraint and material integrity.

SELECTED WORK

APURE ARCHITECTURAL LIGHTING
Visual exploration for an architectural lighting brand, shaped by Japanese principles of precision, atmosphere and spatial clarity.

KOBO WOODWORK
Identity and visual direction for a woodwork studio shaped by Japanese principles of precision, restraint and material integrity.

BLISSFUL BASTARDS
Campaign and visual direction for a food brand, shaping a clear and distinctive visual identity.

MALLORCA.ART
Curated platform for contemporary art in Mallorca, shaping visibility, context and cultural relevance.

APPROACH

Understanding Before Strategy.

PERSPECTIVE

Looking beyond the brief to understand the business, its character and untapped potential.

DIRECTION

Finding a clear and distinctive position that connects business ambitions with brand identity.

REALISATION

UX/UI Design · Web Design · Digital Communication

We look beyond the brief to understand what defines a business, what drives it and where its potential lies. This understanding shapes every decision that follows.

ABOUT

Experience Shapes Perspective.

Future Visions is a brand strategy and creative direction practice led by Jiro Shimizu.

With over two decades of experience across branding, communication and visual development, we combine strategic understanding with creative expertise to shape brands with clarity, character and purpose.